Making the web work for you
Affiliate Marketing Management for Home Fitness Equipment Retailer
JTX Fitness provide quality home fitness equipment such as treadmills, cross trainers and running machines. Their affiliate program was mature but growth was limited.
By re-engaging existing affiliates and devising and executing a targeted recruitment strategy I was able to deliver high double digit percentage growth in just a few months.
It’s been a real pleasure working with Katherine. She is reliable, hard working, professional and has a wealth of knowledgeable and experience in affiliate marketing. I would not hesitate to recommend her to other businesses.
Using Katherine’s services has been an asset to my business. Not only has her excellence at website building greatly boosted my online presence, but her skill and knowledge of SEO has made her an integral part of my business’ survival in difficult economic times.
CMS Migration and Website Redesign
It was great to work with Alex again on this website update for Phoenix Taxis. Their current CMS was obsolete and a full migration, along with upgraded functionality and design was required.
By planning with SEO in mind first and foremost I was able to deliver the CMS migration and upgrade to HTTPS with minimal impact on search result rankings. We also added a taxi fare calculator to the website to improve conversions and user experience.
I am now working to update the website content to further boost Phoenix Taxis organic traffic.
Adnia Solutions Affiliate Program Setup
Adnia Solutions provide Excel based solutions for businesses. To assist with growth they wished to setup an affiliate program.
Following a consultation regarding their business and marketing goals I recommended and setup AffiliateWP to launch their affiliate program. I created all recruitment emails, researched potential affiliates and created all other relevant collateral for the program, meaning they were free to focus on the wider business.
Katherine’s quality of work is outstanding. She is very professional and delivered an amazing work. Highly recommend her.
Shopify Website Redesign
Trubikini offer luxury triangle bikinis without underwire, designed instead to provide support through a perfect fit. I had previously worked with Stephen to launch the Trubikini affiliate program however when the COVID-19 pandemic hit we decided to focus our efforts on redesigning the Trubikini website.
Working with Stephen I created wireframes to streamline Trubikini’s current content, improve usability and show off pictures of their wonderful Trubikini Tribe wearing their bikinis. I then managed the redesign through to fruition working with a specialist Shopify developer.
Katherine is highly professional and exceptionally competent. We worked together on an in-depth refresh of our brand’s website which involved detailed and regular management of web developers (who she identified and recruited). She did an excellent job of this, as well as doing some coding work herself. The refresh work took several months to complete and Katherine was always completely on top of the project and very fast to respond to developments. I have worked with Katherine before and look forward to working with her again. I cannot recommend her highly enough.
LinkedIn Management & Facebook Ads
The Day is a current affairs resource for teachers of children aged 7-18. I have worked with the team since 2018 first as a freelance partnerships manager, and then to increase their LinkedIn presence and teacher network.
Following the 2020 lockdown here in the UK The Day launched The Day Home to support parents home schooling there children. To promote this launch I created a Facebook lead generation campaign to deliver sign ups for this new newsletter.
Marketing Consultancy for Martech startup
DataSine are an AI startup focussed on email marketing. They wanted to increase their understanding of the wider marketing industry to assist with product development and sales.
I ran a workshop providing an overview of email marketing, how it fits within the marketing ecosystem and looking at where DataSine could add value.
Katherine’s in-depth knowledge as a marketing industry insider helped us map out the intricacies of the industry and plan both our product development and sales strategy.
The one-day workshop that she led was very well received by our management team, and she is a great communicator of complex subjects. This session helped us identify new product features and opportunities, and also helped us with our own marketing and marketing-related staffing decisions.
Katherine was excellent to work with, responsive, proactive and organised. She was extremely creative and well researched even on new technologies.
BetKing World Cup Social Media
BetKing offer cryptocurrency sports betting and casino games. They wanted to run an organic campaign coinciding with the World Cup to increase the number of bets placed.
Timescales did not allow for content creation, so a creative approach was needed. Honing in on the niche audience’s passion for cryptocurrency I ran a parallel ‘World Cup of cryptocurrency’ highlighting crypto innovations from participating countries in conjunction with matches.
True Faith WordPress Website redesign
True Faith are an established Newcastle United fan website. They were in need of a modern redesign to improve user experience and increase the prominence of their podcast offering.
Following in depth discussion of their goals and style preferences I created this design in WordPress using the Divi theme. The design reflects the club colours, with plenty of space to showcase the brilliant range of media True Faith produces.
Working with Katherine was easy and the website she built for true faith has set us apart in a crowded field. We’d throughly recommend working with her for website projects and look forward to working with her again in the near future.
Sarah Windsor Makeup Artist WordPress website
As a hair and makeup artist serving the home counties, a portfolio centric website to showcase the artists unique style was the key requirement for this website. Getting a head start on local SEO was also important to ensure the website delivered a return on investment.
I would closely with Sarah to ensure the website reflected her personal style and ethos, while also configuring the website behind the scenes for local SEO.
It was an absolute pleasure working with Katherine to create my website. She really took the time to understand my business, what I needed from the website and what I hoped to achieve. Her background in digital marketing really gives her an edge and the SEO research she undertook will be invaluable for me to make the website a success. I’ve already recommended her to friends and could not be happier with the finished product.